At a time when the beauty industry is louder, faster, and more saturated than ever, Betty (Nkeiru) Agbarakwe chooses a distinct path rooted in calm, intention, and emotional care. A Registered Nurse, Registered Midwife, and Theatre Recovery Nurse at the Countess of Chester NHS, Betty brings a deep human perspective to luxury skincare through SACCAHRA, a nature-led brand built on nourishment, integrity, and long-term skin peace. As she prepares for SACCAHRA’s UK launch and incremental expansion into global markets, we spoke with her about her journey, philosophy, and vision for a quieter, more meaningful kind of luxury.
Amira: Tell us about yourself and the personal journey that led you to create SACCAHRA Skincare.
Betty Agbarakwe:
My skincare journey began long before SACCAHRA ever existed as a concept or a brand. I’ve spent many years working as a Nurse and Midwife, caring for people in moments when they are often at their most vulnerable, physically, emotionally, and mentally. In healthcare, you learn very quickly that healing isn’t just about treatment; it’s about gentleness, reassurance, and presence. That understanding stayed with me long after each shift ended.
SACCAHRA was born in those quiet spaces, the moments between care, reflection, and recovery. I felt a growing desire to create something that honoured softness rather than urgency, something that gently resisted the constant need to fix, correct, or perfect. I wanted skincare to feel grounding, nourishing, and emotionally supportive, not overwhelming or performative.
The name SACCAHRA was inspired by sugarcane, a plant known for its natural sweetness, resilience, and quiet strength. Those qualities reflect my belief that skincare should nourish, not strip; support, not stress. What started as a personal calling gradually grew into a brand grounded in intention, emotional clarity, and a deep respect for long-term skin health.
Amira: What core values and principles define SACCAHRA Skincare as a luxury brand?
Betty Agbarakwe:
SACCAHRA is guided by five core principles that influence every decision we make, from formulation to aesthetics to our presence in the world.
The first is Intention. Nothing we create exists for the sake of noise or trend-chasing. Every product has a reason, an emotional depth, and a clear purpose.
The second is Integrity. We honour the skin through gentle, nourishing ingredients that support long-term health rather than deliver aggressive, short-lived results. Luxury, for me, means trust.
Third is Sensory Depth. Texture, scent, and experience matter deeply. Luxury should be felt, not shouted. It should slow you down, not stimulate overwhelm.
The fourth principle is Pace of Creation. We move slowly and deliberately. True luxury is never rushed. Each product is given the time it needs to be right.
Finally, Skin Peace is our ultimate goal. Not perfection, not performance, but calm, balanced, nourished skin. These values form the foundation of SACCAHRA as a luxury house rooted in emotional intelligence and quiet confidence.
Amira: How has your medical and nursing background shaped SACCAHRA’s approach to skin health and safety?
Betty Agbarakwe:
My medical background shapes SACCAHRA in ways that extend far beyond clinical knowledge. Nursing taught me to see the person, not just the symptom, which helps me to understand how deeply the body and mind are connected. It showed me that real care is never rushed, and that patience, respect, and attentiveness are just as essential as treatment itself.
This perspective shapes everything we do at SACCAHRA. We value skin integrity over dramatic promises and focus on nourishment, because resilient skin is healthy skin. Our formulations avoid unnecessary complexity, relying instead on thoughtful ingredients that support balance and repair without disrupting the skin’s natural rhythm.
In healthcare, healing is never rushed and skincare should be no different. SACCAHRA isn’t about quick fixes. It’s about building a lasting relationship with your skin, grounded in consistency, safety, and emotional ease. I approach skincare with the same gentleness I bring to patient care, and that philosophy lives within every formula we create.
Amira: How would you describe SACCAHRA’s definition of luxury in today’s beauty landscape?
Betty Agbarakwe:
Luxury today doesn’t need to be loud. For me, luxury is restraint, clarity, and intention. It’s the confidence to move slowly in a world that demands speed. SACCAHRA’s luxury lies in its quietness in how the product feels in your hands, how it settles into your skin, and how it creates a moment of calm in an otherwise fast world.
We are not interested in excess. We believe in thoughtful curation, minimalism, and emotional resonance. Luxury should feel personal, grounding, and deeply considered. It’s about creating space for breath, for ritual, and for reconnection with yourself.
Amira: As you prepare for the UK launch, what stage is SACCAHRA currently in, and what can consumers expect next?
Betty Agbarakwe:
SACCAHRA is currently in its final pre-launch phase in the UK. We are refining our brand world, completing editorial partnerships, and preparing our first collection for release. The response so far has been incredibly encouraging. Even before launch, our early testers generated over £680 in organic sales purely through word-of-mouth, with consistent feedback around nourishment, texture, and sensory experience.
What comes next is a gentle, considered introduction to SACCAHRA. This isn’t a mass rollout, but an intentional unveiling, one that begins with a small collection of hero products that truly reflect our philosophy. Alongside this, we’re sharing our story through thoughtful editorial partnerships with The Cheshire Magazine, YCB Magazine, and Floraison Magazine.
SACCAHRA isn’t arriving loudly. It’s arriving with care, clarity, and depth.
Amira: How do you envision SACCAHRA connecting with global and Middle Eastern consumers?
Betty Agbarakwe:
The Middle Eastern market, in particular, has a deep appreciation for luxury that is both sensory and meaningful. There is a long-held respect for beauty rituals, nature-led care, and products that feel indulgent yet intentional. SACCAHRA aligns effortlessly with this sensibility.
Our approach to luxury is refined and understated. Our aesthetic is minimal, warm, and sculptural, a visual language that resonates with those who value elegance without excess. More importantly, SACCAHRA speaks to the emotional side of beauty. It’s not just about how your skin looks, but how the experience makes you feel.
That emotional depth and sense of ritual and nourishment will resonate strongly with consumers across the Middle East and beyond.
Amira: What role does emotional well-being play in SACCAHRA’s skincare philosophy?
Betty Agbarakwe:
Emotional well-being is central to everything we do. Skin is not separate from emotion, stress, fatigue, and overwhelm; all show up physically. SACCAHRA is designed to create moments of pause, grounding, and sensory calm.
Our products are meant to feel like care, not correction. They invite you to slow down, to be present with yourself, and to reconnect with your body gently. That emotional layer is just as important as the physical benefits. Skincare should support the whole person, not just the surface.
Amira: Looking ahead, what is your long-term vision for SACCAHRA Skincare?
Betty Agbarakwe:
My long-term vision for SACCAHRA is to build a brand that ages with integrity, one that remains rooted in its values even as it grows. I want SACCAHRA to become a trusted presence in people’s lives, a brand they return to not because of hype, but because of how it makes them feel.
As we expand into global markets, including the Middle East, we will continue to move slowly and intentionally. Growth, for me, is not about speed or scale, but about depth, resonance, and longevity.
Amira: Finally, what message would you like to share with consumers discovering SACCAHRA for the first time?
Betty Agbarakwe:
I want people to know that SACCAHRA is an invitation to soften, to slow down, and to care for yourself with intention. Your skin does not need to be fixed. It needs to be supported, nourished, and respected.
Luxury doesn’t have to be overwhelming. Sometimes, the most powerful care is quiet. And that is the space SACCAHRA exists to hold.
Conclusion
SACCAHRA Skincare stands as a thoughtful response to modern beauty, one that values integrity over intensity and nourishment over noise. Through her medical expertise and intuitive understanding of emotional care, Betty Agbarakwe is redefining what luxury skincare can feel like: calm, intentional, and deeply human. As the brand prepares for its UK launch and gradual expansion into global and Middle Eastern markets, SACCAHRA’s message is clear: true beauty begins with respect for the skin, patience in creation, and care that reaches far beneath the surface.
