MyGroup is significantly expanding its presence in the UAE by opening new myshops.ae consumer electronics stores in major malls, which reflects a strategic focus on retail growth, innovation, and expanding international relationships, particularly with Azerbaijan. This expansion highlights the company’s commitment to a sharpened focus on innovation, retail growth, and cross-border partnerships, following strengthened bilateral cooperation from the UAE-Azerbaijan Business Council meetings.
Expansion in the UAE: The conglomerate is increasing its physical retail footprint by opening new myshops.ae stores in major shopping malls throughout the country.
Strategic focus: This move indicates a sharpened corporate strategy centered on fostering innovation, driving retail growth, and cultivating cross-border collaborations.
Bilateral cooperation: The expansion follows recent UAE-Azerbaijan Business Council meetings, which successfully strengthened bilateral ties between the two nations.
The UAE is emerging as a core strategic hub for MyGroup, which operates across retail, logistics, construction, technology, and services. With ambitious plans for nationwide expansion, the Group is positioning itself as a leading force in the country’s rapidly evolving business landscape.
A Strategic Push in Retail
The launch of multiple myshops.ae electronics stores marks a major milestone in MyGroup’s UAE roadmap. The stores will feature a curated selection of global electronics brands, smart devices, home appliances, and digital accessories- aiming to deliver a seamless omnichannel shopping experience.
According to company officials, the expansion strategy is designed around convenience, accessibility, and trust, ensuring UAE consumers have direct access to top-tier products under a recognized regional brand.
Leadership Driving Bold Growth
MyGroup’s rapid growth is being steered by CEO Mr. Emil Isgandarov, whose vision focuses on technological innovation, diversified investments, and strong international partnerships.
Isgandarov, who played a key role during the UAE–Azerbaijan Business Council’s most recent sessions, emphasized the value of cross-market collaboration:
“The UAE is a global economic powerhouse and a natural destination for MyGroup’s expansion. Our goal is to contribute to the country’s innovation ecosystem while offering products and services that enrich the lifestyle of consumers,” he said.
The Group’s momentum has been accelerating due to increased investor confidence, strategic alliances, and the UAE’s supportive economic policies that encourage high-growth foreign companies to establish long-term foundations in the region.
More Than Retail: A Multi-Sector Vision
While retail remains a major pillar, MyGroup’s regional plans extend beyond consumer electronics. The company is simultaneously strengthening its presence in:
Supply chain management: “Supply chain management: enhancing order fulfillment capabilities for e-commerce and brick-and-mortar retail.”
Distribution:
“Distribution: scaling fulfillment operations to cater to online and physical retail channels.”
Omnichannel retailing
These terms all refer to a strategy that integrates inventory management and order processing across various online and offline sales channels to provide a consistent and seamless customer experience, regardless of where the purchase is made.
Building the future:
leveraging advanced technology to create sustainable, cutting-edge infrastructure.
“The phrase underscores a focus on cutting-edge, future-ready infrastructure solutions.”
“This line highlights innovation and technology as central to forward-looking infrastructure development.”
“It articulates a strategic emphasis on integrating advanced technology for sustainable, future-oriented infrastructure outcomes
“Tech and Digital Services: Implementing intelligent solutions to support the UAE’s goal of becoming a digital leader”
“Technology & Digital Services: Providing smart solutions to fulfill the UAE’s vision for digital progress”
“Technology & Digital Services: Delivering intelligent technology solutions in line with the UAE’s digital advancement strategy”
“Technology & Digital Services: Offering smart solutions that contribute to the UAE’s digital government and economy”
Trade & Distribution – enhancing regional networks for global brands.
This diversified expansion model reinforces MyGroup’s rise as a multi-sector powerhouse shaping the UAE’s future across multiple industries.
A Future Built on Innovation and Impact
With its growing footprint, strong leadership, and strategic collaborations, MyGroup aims to play a defining role in the UAE’s economic transformation. The Group says its mission is clear: drive innovation, create impact, and contribute meaningfully to the region’s long-term development.
As new myshops.ae stores continue to open across the Emirates, consumers and investors alike are witnessing the emergence of a brand committed to excellence, opportunity, and sustainable growth.
