Luxury French patisserie Ladurée is leaning into the romance of Valentine’s season with a limited-time promotion that blends confectionery with travel aspiration. From now until February 15, customers who purchase any Ladurée Valentine’s macaron box will receive what the brand calls a “Love Winning Ticket” – a promotional insert designed to unlock a range of rewards and experiences.
The initiative is part of Ladurée’s broader seasonal retail strategy, which pairs themed packaging with experiential incentives to drive footfall and gift purchases around key occasions. According to the campaign details, the ticket offers access to curated perks such as special treats, surprise indulgences, and entry into a grand prize draw for return flights for two to Paris – the city where Ladurée’s legacy began.
Valentine’s Day has become one of the most commercially significant periods for premium confectionery brands, particularly those associated with gifting culture. Macarons, long positioned as a symbol of elegance and affection, remain a central part of Ladurée’s identity and are often marketed as luxury keepsakes as much as edible products.
By attaching a travel-themed reward, the brand is tapping into the emotional appeal of destination experiences, especially Paris, which continues to hold strong associations with romance, cuisine, and celebration. Industry observers note that such promotions aim to convert seasonal buyers into long-term brand loyalists by creating a memorable purchase moment beyond the product itself.
The campaign runs through February 15 and is available with qualifying Valentine’s macaron box purchases, while stocks and promotional tickets last.
