Dubai, UAE – Icons of Porsche, the Middle East’s largest Porsche festival, is returning for its fifth edition on 22–23 November 2025. The event will once again take place in the vibrant Dubai Design District (d3), on the iconic “Slab” precinct.
A Celebration of Heritage, Innovation & Culture
Since its inception in 2021, Icons of Porsche has become a major annual highlight for car lovers, lifestyle enthusiasts, and Porsche aficionados across the globe.
Last year, the festival drew over 28,000 visitors, underscoring its growing influence in the automotive and cultural spheres.
Porsche Newsroom
This year’s theme is “Mission: Future Heritage,” which promises to blend the rich legacy of classic Porsches with the brand’s forward-looking innovations.
Attendees can look forward to an outstanding lineup of historic models, limited-edition vehicles from Porsche’s Exclusive Manufaktur and Sonderwunsch programmes, and recent performance machines from both road and race divisions.
More Than Just Cars
Icons of Porsche 2025 is designed to be more than a traditional car show – it is a cultural festival. Over the weekend, visitors will experience:
- Art Installations & Live Music: A curated mix of visual art and performances will complement the automotive showcase.
- Food & Beverage Pop-Ups: Several food vendors will serve a variety of cuisines, with options for vegetarians, vegans, and those with dietary restrictions.
- Interactive Zones: There will be zones for families, children, and lifestyle enthusiasts, including a dedicated “4 Kids” area, e-sports arena, and more.
- Lifestyle & Merchandise: Exclusive Porsche merchandise, collectibles, and lifestyle products will be on display and available for purchase.
Porsche Icons 2025
Notable Partnerships
One of the key partners for the 2025 edition is Michelin, returning as a mobility partner. Their long-standing collaboration with Porsche – spanning over five decades – is being celebrated through interactive tyre-safety demonstrations, family games, and exhibits showcasing the engineering synergy between the two companies.
Travel Experience & Driving Program
For enthusiasts seeking an immersive Porsche journey, the Icons of Porsche Travel Experience offers a bespoke, luxury road trip across the UAE. Participants will drive a selection of high-performance models including the 911 GTS, 911 GT3 / GT3 Touring, 718 Spyder RS, and 718 GT4 RS.
Porsche Newsroom
The trip includes three driving days along some of the UAE’s most scenic roads – from mountain passes like Jebel Jais, to desert landscapes and modern cityscapes – plus track coaching at Dubai Autodrome, and stays at 5-star resorts (such as Atlantis The Royal, The Chedi Al Bait, and Ritz-Carlton Al Wadi).
Tickets & Participation Details
- Dates & Timings: 22–23 November 2025, from 4 PM to 11 PM each day.
- Ticket Price: General admission is AED 75 per day.
- Children: Kids under 12 enter for free when accompanied by a valid ticket holder.
Porsche Icons 2025 - Exhibitors: Porsche owners of classic, GT, or special-edition models can apply to exhibit their cars during the festival.
Porsche Icons 2025 - Ticket Purchase: Tickets are exclusively available online; there is no box-office sale at the venue.
Quotes from Organizers
Dr. Manfred Bräunl, CEO of Porsche Middle East & Africa, said, “This event is now an annual highlight for the Porsche community in our region, as well as globally … we will ensure there are even more activities and facilities on offer for families and fans of all ages.”
Porsche Newsroom
Cedric Binoit, Managing Director, Vice President of Marketing & Sales (MENA), Michelin, added: “Icons of Porsche highlights how collaboration strengthens innovation across our industry … great design meets technical ambition.”
Why This Matters
Icons of Porsche 2025 is more than just a car festival – it’s a celebration of legacy, innovation, and community. By bringing together rare historic Porsches, the latest models, art, music and lifestyle in one place, Porsche is strengthening its brand presence in the Middle East while cultivating a deeper relationship with its fans. For the region, it underscores Dubai’s status not just as a luxury destination, but also increasingly as a cultural and automotive hub.
