Dubai’s automotive scene is shifting into high gear as Dubai Studio City prepares to host one of the city’s most anticipated car culture events this weekend. Taking place on January 10–11, 2026, the two-day takeover promises to transform the Sound Stage and Arena into a high-energy destination for car enthusiasts, collectors, and lifestyle enthusiasts alike.
Billed as a full-throttle blend of performance, retail, and entertainment, the event brings together custom builds, rare supercars, and modified machines under one roof. Organisers say preparations are now complete, with vehicle installations finalised and the arena fully built out to accommodate live showcases, brand activations, and immersive experiences designed to keep visitors engaged throughout the day.
More than just a static car show, the event positions itself as a lifestyle destination. Alongside automotive displays, visitors can expect curated retail zones, food concepts, and social spaces that reflect the evolving culture around cars in the UAE. The format caters to a broad audience, from hardcore petrolheads to casual visitors looking for a weekend experience centred on design, speed, and spectacle.
Dubai Studio City’s transformation into an automotive playground underscores the emirate’s growing reputation as a regional hub for car culture. With strong demand for experiential events and a thriving community of collectors and builders, large-scale automotive takeovers have become a key fixture in the city’s events calendar.
Organisers are urging fans not to miss what they describe as the final opportunity to attend, with ticket sales now live and demand expected to peak ahead of the weekend. Entry tickets are available via Platinumlist.net, with access also promoted through the KT platform.
As engines rev and anticipation builds, the event is set to deliver a high-impact start to the year for Dubai’s automotive community, combining horsepower, lifestyle, and live energy in one of the city’s most dynamic venues.
