Dubai’s fashion calendar is set for a stylish boost as the DIVAlicious Exhibition returns this January, bringing together more than 50 designers under one roof for two days of shopping, discovery, and exclusive offers. The event, hosted at Taj Business Bay, is positioning itself as a must-visit destination for fashion lovers seeking everything from high-street trends to couture and fine jewellery.
Alongside the exhibition, organisers have announced a special giveaway that adds extra excitement for shoppers and social media followers. One lucky winner will receive a shopping voucher worth AED 500 to spend at DIVAlicious, along with a statement pair of earrings from designer label QIS by Ashmeet. The giveaway is open to Dubai-based participants and is designed to encourage engagement ahead of the event.
DIVAlicious has built a strong reputation in the UAE as a platform that supports emerging and established designers, offering shoppers access to curated collections that are not always available in mainstream retail spaces. Visitors can expect a wide mix of fashion categories, including luxe prêt-à-porter, couture outfits, fine jewellery, and bold accessories, making it a one-stop destination for wardrobe updates and special-occasion pieces.
The exhibition’s appeal lies in its relaxed, inclusive atmosphere, where shoppers can interact directly with designers, explore limited-edition collections, and enjoy exclusive exhibition-only pricing. For many attendees, the opportunity to discover unique designs while supporting independent labels is a key draw.
To enter the giveaway, participants are required to engage on social media by liking the post, following and tagging the participating brands and media partner, tagging friends, and sharing the post on their stories. The winner will receive both the shopping voucher and earrings, adding a tangible incentive to attend the exhibition in person.
Taking place on January 16 and 17 from 10 am onwards, the event is expected to attract fashion enthusiasts, influencers, and shoppers looking for statement pieces ahead of the new season. With Dubai’s appetite for experiential retail continuing to grow, events like DIVAlicious reflect how pop-up exhibitions are becoming an important part of the city’s fashion and lifestyle ecosystem.
For shoppers, the exhibition offers more than retail – it’s an opportunity to explore creativity, connect with designers, and enjoy a community-driven fashion experience in the heart of the city.
