From concept to reality, A.R.M. Holding is redefining urban living in Dubai with its ambitious masterplan at the historic Jebel Ali Racecourse. Spanning five square kilometres, the project aims to transform the site – a cornerstone of Dubai’s equestrian heritage – into a vibrant, human-centric city designed for residents, not just infrastructure.
Developed in collaboration with BIG – Bjarke Ingels Group, the plan merges Dubai’s rich heritage with innovative urban design. The masterplan features walkable neighborhoods, open green spaces, and mixed-use districts, prioritizing social connection, wellness, and community engagement.
According to A.R.M. Holding, the development will create human-scale communities where streets, parks, and public spaces encourage interaction and well-being. By emphasizing sustainability, connectivity, and accessibility, the project aims to serve as a model for the next generation of Dubai’s urban landscapes.
The Jebel Ali Racecourse site, historically associated with Dubai’s equestrian culture, will retain elements of its heritage while being reimagined as a future-ready city. Key highlights include pedestrian-friendly pathways, integrated public amenities, cultural spaces, and thoughtfully designed residential and commercial zones.
This initiative reflects a broader trend in Dubai’s urban planning: combining iconic design with liveability, ensuring that large-scale developments foster both economic growth and community vibrancy. Urban planners and architectural experts note that projects like this set new benchmarks for holistic, sustainable urban living.
For those interested in learning more about A.R.M. Holding’s vision for the future of urban living, detailed project insights and updates are available via their official channels.




