Dubai, UAE — The 10X Strategy Wheel, a powerful new playbook for entrepreneurs, was officially launched in Dubai. Created by Joescher Chee of 10X Strategy Coach, the book brings a structured blueprint for companies looking to scale up with purpose.
Based on over a decade of research including more than 4,000 personal business health checks across six continents and contributions from 200+ strategy coaches, the methodology lays out ten strategic pillars and fifty business areas every company should inspect. The goal: help business owners become Franchise-Ready (formularise), IPO-Ready (corporatise), and Future-Ready (globalise).
At the launch event, held at 25hours Hotel Dubai One Central, Chee emphasised that many entrepreneurs hit a growth ceiling not for lack of effort, but because they lack clarity or system. “The 10X Strategy Wheel gives clarity on what truly matters,” he said. Alifiya Sura, UAE Partner, added that the framework addresses a common problem: early growth without a roadmap for the next steps often leads to stagnation.
With a strong track record in Malaysia and Southeast Asia—where many businesses in the 10X ecosystem are already on paths to public listing—the move positions the UAE as the next frontier. Entrepreneurs in the region now have access to a tested framework to build ventures that don’t just start, but scale, compete, and endure.
