Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has approved the launch of Dubai+, a new family-oriented digital media platform aimed at strengthening the emirate’s position as a global hub for digital media and the creative economy.
The initiative forms part of Dubai’s broader strategy to support high-quality local content, encourage innovation in digital storytelling, and provide safe, engaging media experiences tailored to families and younger audiences. Officials say Dubai+ will focus on culturally relevant, values-driven programming while embracing modern digital formats and distribution channels.
Dubai+ is expected to offer a mix of educational, cultural, and entertainment content, designed to appeal to diverse age groups within families. The platform will prioritise locally produced material, giving creators, filmmakers, and media professionals new opportunities to showcase talent and reach wider audiences.
The launch aligns with Dubai’s long-term vision to grow its creative industries, which include media, film, design, publishing, and digital content creation. By investing in homegrown platforms, the emirate aims to build a sustainable media ecosystem that supports economic diversification and job creation.
Officials said the platform will also adhere to high standards of content responsibility, ensuring age-appropriate programming and a positive digital environment for children and families. This approach reflects growing global attention on digital well-being and responsible media consumption.
Under the leadership of the Dubai Media Council, the emirate has rolled out multiple initiatives to modernise the media sector, attract international partnerships, and encourage innovation. Dubai+ adds to these efforts by blending creative expression with technological advancement.
Industry observers say the platform could play a key role in nurturing the next generation of content creators while reinforcing Dubai’s reputation as a regional leader in media innovation. Further details on programming, partnerships, and rollout timelines are expected to be announced in the coming months.
