In a surprising move blending fashion and tech, Apple has announced the upcoming release of the iPhone Pocket — an accessory born out of a collaboration with Japanese design house ISSEY MIYAKE — set to hit stores on Friday, November 14, 2025. Apple+2Business Today+2
What is the iPhone Pocket?
The iPhone Pocket is not a smartphone itself, but rather a 3D-knitted textile accessory designed to carry an iPhone and small everyday items. Apple+2India Today+2
- Built with a singular knitted construction inspired by the concept of “a piece of cloth.” Apple+1
- It features two variations: a short strap design (wrist- or bag-attachable) and a long strap design (cross-body wear). Business Today+1
- Colour options: The short strap comes in eight vibrant colours (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon and black). The long strap version is available in three colours (sapphire, cinnamon and black). Apple+1
- Pricing: In U.S. dollars, the short strap is priced at US$149.95, and the long strap at US$229.95. Apple+1
- Its purpose: Apple says the accessory is designed to “fit any iPhone” and also small everyday items like AirPods, keys, etc. The idea is “additional pocket”, a wearable way to carry your iPhone. Business Today
Why this move by Apple?
This accessory signals Apple’s increasing interest in merging fashion and tech accessory markets. Working with Issey Miyake (who has historic ties to Apple via Steve Jobs’ iconic turtlenecks) highlights a design-first mindset. Le Monde.fr
It positions the iPhone not just as a device but as a wearable lifestyle item. The accessory is limited edition, adding a component of exclusivity.
Availability — Will it be in the UAE?
According to the formal announcement, the iPhone Pocket will be available starting November 14 in select Apple Store locations and online via Apple.com in the following markets: United States, United Kingdom, France, Japan, Italy, Singapore, South Korea, Greater China. Apple+1
However, Apple has not yet clearly confirmed launch availability or pricing for the UAE or wider Middle East region. Media reports note that many countries are excluded from the initial rollout. Business Today+1
For UAE consumers, this means:
- If you’re located in the UAE and the product is not officially launched locally, you may have to rely on online global shipping or import via reseller (which may incur higher cost or warranty/compatibility limitations)
- Pricing in UAE Dirhams has not been officially stated; global pricing (~US$150 and ~US$230) suggests that local pricing could be higher once converted plus duties and import charges.
- Apple UAE may announce official availability later; keep an eye on regional Apple.com and local Apple store listings.
What to watch for
- Official UAE pricing & local launch date: As of now, unconfirmed for UAE.
- Stock levels / limited edition nature: Given its collaborative limited edition status, initial stock may be constrained.
- Use-case and value: Some tech commentators have questioned the value proposition of a high-priced knitted pouch accessory. www.ndtv.com+1
- Compatibility & warranty: If imported, check that the product works legally in UAE and warranty conditions cover your region.
Verdict
If you’re an Apple enthusiast, fashion-forward tech user, or collector of design collaborations, the iPhone Pocket offers a unique hybrid accessory — combining utility (wearable iPhone carry) with designer style.
But for general users in the UAE, the lack of immediate official regional availability and premium pricing means it may be better to wait for a local launch or compare value against simpler alternatives.
